Sarvatra issues 1 crore Debit Cards in 3 months for Kisan Credit Card customers

It seemed like a tall order when India’s PM, in his New Year’s Eve speech, set a target of 30 million RuPay debit cards to be issued to Kisan Credit Cards (KCC) customers within 3 months, but Sarvatra was up to the task. We ended up issuing one-third of the national target with time to spare.

On 31st December 2016, India’s Prime Minister Mr. Narendra Modi addressed the nation and, in his speech, he also announced a slew of measures to boost the digital economy of the country.

One key announcement was that in the next 3 months, 3 crore (30 million) Kisan Credit Card (KCC) customers will be issued RuPay debit cards (or RuPay KCCs), which will enable the rural bank customers to withdraw money from ATMs and sell and buy at any place through digital transactions.

District Central Co-operative Banks (DCCBs), the issuers of KCCs, were amongst Sarvatra’s clients, and we helped them achieve the target comfortably within time.